Top 5 Virtual Fitness Programs in Sweden Q1 2023

In the first quarter of 2023, the performance of the top virtual fitness programs on a unified platform in Sweden demonstrated interesting trends in weekly downloads, revenue, and active users. Data from Sensor Tower reveals insights into how these apps fared during this period.

Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, peaking at approximately $26K in the week of March 13. Weekly downloads ranged between 1.1K and 1.8K, with a noticeable peak of 1.8K in early January. Active users remained relatively stable, hovering around 34K to 36K throughout the quarter.

Fitbit: Health & Fitness saw its highest weekly revenue at around $22K in late January. Downloads saw a decline from 2.9K at the start of the quarter to approximately 862 in late March. Active users showed consistency, maintaining a range between 43K and 46K.

StrengthLog – Workout Tracker showed a steady weekly revenue, peaking at $14.9K in mid-January. Downloads varied, peaking at 2.3K in early January before gradually decreasing to around 1.4K by the end of March.

Zwift: Ride and Run reported a peak weekly revenue of approximately $12K in late February. Downloads remained low, ranging from 131 to 362 per week. Active users saw a slight decline from 1.8K in early January to around 1.4K by late March.

Geocaching® had a varied revenue performance, with a peak of $11.8K in mid-February. Downloads spiked to 2.3K in mid-February before falling back to around 482 by the end of March. Active users peaked at 4.5K in mid-February, followed by a decline to approximately 2.5K by late March.

For more detailed insights and data, visit Sensor Tower.